|
|
Evaluating the results
The TriS® market research is based on unique methods and on precise analysis tools not used in conventional market analysis. Thanks to this data analysis system, we can predict the success of a product innovation, preventing costly misinvestments.
The representative amount of data collected in the quantitative analysis phase is evaluated and clearly presented with the help of our own TriS-IDEAS software. Analysis of the market research results delivers measurable criteria and a solid plan of action (innovation strategy) for developing and positioning a new product or service on the market.
Calculated market potential – segment-specific innovation strategy
Our special analysis approach takes two key points - the importance of individual aspects and the satisfaction with existing solutions - and calculates the market potential of various customer benefits. The optimal strategy is defined for each customer group and market segment. All the data is condensed into business proposals so that you can:
- Identify the real business need to targeted increase customer satisfaction.
- Identify cost-cutting potential without disappointing customers.
- Identify customer segments and "Lead User" that are ready to utilize new products and services.
Inspire your customers! Offer them the exact products and services they've always wanted!
|
|
|
