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Qualitative analysis
Comprehensive capturing of customer benefits
Before we begin, we spend time getting to know your products and services as well as the working processes of your customers. We identify the desired customer benefits from the product specifications, concept catalogues and customer testimonials.
Customer benefits are the basic, often concealed customer requirements which are constant
over time and not dependent on technological state-of-the-art. Capturing the benefits seamlessly and systematically is a cornerstone of the entire market research and a core competence of the TriS experts. In numerous successful projects in different industries, we have developed this approach for qualitative analysis further and finally reached a cross-industrial method.
Kick-off workshop
Every market research project starts with an analysis workshop, moderated by TriS experts and supported by our own software. Together with Marketing, Sales, Product Management and Development teams, we systematically analyse the market and product requirements from different perspectives.
Interviews with decision-makers
The qualitative phase of the TriS market research starts, based on the information gathered within the company. In accordance to your requirements and the problem definition, our team of experts carries out an intensive investigation within a representative sample of your customer target group. By numerous face-to-face interviews with users of your products and buyers, as well as through internet research, analysis of the product specifications and concept catalogues, we meticulously concentrate and refine the list of customer benefits.
Next steps in consensus
Only once the list of customer benefits is understood and deemed useful by everyone involved (customers, Marketing, Sales, Product Management, Product Development), do we start the next steps of the market research process.
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