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Quantitative analysis
The main purpose of the quantitative survey is to estimate the potential of individual aspects for each customer target group and market sector. From the customer desired benefits we can identify those with the greatest market potential and pinpoint actual business needs. The partly subjective impressions taken from the preceding face-to-face conversations with customers are often put into context through quantitative market research.
Professional telephone interviews
As a rule, we conduct the quantitative analysis through telephone interviews. Our skilled staff is quite familiar with your product range and understands your customers' needs. The surveyed customers very often have a positive impression of our interviewers' high level of technical knowledge, find our telephone interviews very interesting and even add their own comments to the questions asked. These comments are also recorded.
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