|
|
Competitor analysis and benchmarking
A company can only determine its own position in a competitive economy relative to competing companies. That's why a benchmarking analysis is always part of TriS market research. Again, we avoid vague customers' statements such as, "I prefer Product X to Product Y". We make a detailed comparison of your current or planned products to the desired benefits of your customers. Categorised by customer target group, we provide a comparison of tangible product features, which show you the strengths and weaknesses of your product range compared to the products of the competition.
Our market research approach, "Marketing and Innovation Intelligence",
delivers accurate, numeric comparisons to competitor products and their market strategies. You'll be able to see your competitors through the eyes of their customers and identify exactly advantages, opportunities and risks.
Deliver top-of-the-range products
An objective comparison with the competition is indispensable, regardless of whether your company already provides top-of-the-range products or whether you're planning on outdoing the competition with new products. After all, only those products and services that provide
the best cost-value ratio will prevail.
Competitor analysis including benchmarking is an integral part of our market research process.
|
|
|
