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Analysing customer satisfaction and needs
Analysis of customer needs or better desired customer benefits, is the key to successful product development.
We identify the true, often concealed benefits of your customers in their value-added and business process. This allows us to correctly understand the desired customer benefits and translate them into measurable product features. Based on this, we create our own detailed questionnaire. The questionnaire responses allow us to define and assess how customers value the importance and satisfaction with different aspects of the product. The result is a concrete plan of action:
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You identify where you can increase customer satisfaction in a targeted manner
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You realise cost-savings potentials without negative consequences
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You discover how to inspire customers on a short, medium and long-term basis
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You can find new benefit-based customer segments and address them more efficiently
Get business proposals for new customer groups, targeted by market potential, innovation level and time horizon.
We guarantee a structured approach to smooth delivering our market research into your product development cycle, by accompanying further steps in your innovative product development.
Analysis customer satisfaction and true customer needs is an integral part of our market research process.
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